Company Profile

In 2005, B. Duck was born. B. Duck is a happy and adventurous duck with a love for travel. It adheres to the "BE PLAYFUL" concept of bringing happiness to everyone, which has also become the brand spirit of B. Duck. In the same year, B. Duck's first product, "Waterproof Radio" was launched, marking the beginning of its retail business.

In 2010, B. Duck began character licensing business. As of now, B.Duck has over 400 authorized products and over 30000 SKUs both domestically and internationally, with a total of over 100 themed mall events and an average of 1.2 million visitors per event, reaching a total of 240 million people in contact.

In 2022, with the strength of character design and license services, B. Duck became the "largest Chinese independent IP in the Chinese character intellectual property authorization market" based on revenue.

In the same year, B.Duck Semk Holdings International Limited (stock code: 02250. HK) was listed on the HKEX’s Main Board.

B.Duck's character licensing business includes the creation, design and licensing of self created iconic IP role B.Duck across multiple channels, and its brand management and marketing. Among them, product licensing is the main source of income and profit for B. Duck.
By establishing over 1000 Style Guides, the B.Duck is authorized to licensees and providing product design application services, allowing them to use the B.Duck character on various products, including household goods, clothing, accessories, and infant care products.

B. Duck has a huge fan base both domestically and internationally. On different e-commerce and social media platforms, B.Duck has a total of over 19 million followers, and various content related to the character of B.Duck has a total of over 740 million views.
B. Duck has won many important international awards in its years of development. In 2016, B. Duck won the “Licensing International – Asian Property of the Year” award for the first time. This award has only one award quota per year, judged from multiple dimensions such as market share and influence, and has a well-known international influence and recognized professionalism in the authorization industry. B. Duck also won the award four times in 2018, 2019, and 2020, fully demonstrating the high recognition of B. Duck in the licensing industry.