NEWS & MEDIA

With Chinese New Year approaching, B.Duck and Chen Fenwan, a top domestic post-90s paper-cut artist, jointly launched a joint project. Breaking through the imaginary boundaries of traditional culture, combining paper-cut art with rich Chinese heritage and trend culture IP, and interpreting traditional culture with visual art innovation, at the same time, it has also derived a series of New Year joint products with a sense of design and culture, opening a unique national culture. tide new year.


As a Chinese original trend IP, B.Duck Jr. Yellow Duck has always been actively promoting the in-depth integration of traditional culture and trendy culture. Chen Fenwan’s innovative inheritance of traditional Chinese skills coincides with B.Duck’s support and innovation of traditional culture.
 Chen Fenwan is hailed by the media as "the top paper-cut artist born in the 90s". He is good at using "paper" as a carrier to combine Chinese folk paper-cut with contemporary art. Pink is her signature color. In this cooperation with B.Duck Little Yellow Duck, Chen Fenwan added her personal signature pink color to the creation of paper-cut art. The little yellow duck has changed from the classic yellow image that has been deeply rooted in the hearts of the people in the past. , becomes pink and delicate, which is bright and full of freshness.
 
The highly recognizable image of the little yellow duck and Chinese New Year, The ingenious combination of paper-cut not only allows contemporary young people to better feel the charm of traditional culture, but also makes traditional culture "tide". In this joint venture, B.Duck hopes to use the combination of trendy original design and traditional art culture to awaken the public's deep resonance with childhood paper-cut art and Chinese New Year culture, and at the same time pass on the excellent traditional culture.
 
Cooperating with paper-cut artist Chen Fenwan, it is not difficult to find B.Duck's persistence in exploring traditional culture. B.Duck hopes to expand the boundaries of design through the continuous launch of the Guochao series, and at the same time continue to have dialogues with young consumer groups and inject continuous vitality into brand innovation. B.Duck is committed to expressing freedom, individuality, and breaking through imagination through younger and pioneering art forms, and explaining to people the attitude that is not defined or represented.

 
In addition, B.Duck little yellow duck It also launched a series of co-branded peripheral products. The product categories cover home furnishing, cultural creation, trendy toys, outdoor and other fields, integrating art into life and making it an everyday product that is within reach in everyone's life. Feel the vitality of traditional culture in the living environment and gain more happiness and satisfaction.
 
On the occasion of the coming of the new year, we will pay attention to traditional culture and convey a beautiful vision. Through the combination of trend IP and artists, the art of paper-cutting will be presented in a new way, and derivative products will be used as carriers to bring consumers IP consumption experience with great cultural connotation and value. In the future, B.Duck will continue to explore traditional culture and design innovation, and continue to innovate, so that more people can feel the charm of domestic original IP.