In 2005, B. Duck was born. B. Duck is a happy and adventurous duck with a love for travel. It adheres to the "BE PLAYFUL" concept of bringing happiness to everyone, which has also become the brand spirit of B. Duck. In the same year, B. Duck's first product, "Waterproof Radio" was launched, marking the beginning of its retail business.
In 2010, B. Duck began character licensing business. As of now, B.Duck has over 400 authorized products and over 40000 SKUs both domestically and internationally, with a total of over 100 themed mall events and an average of 1.2 million visitors per event, reaching a total of 240 million people in contact.
In 2022, with the strength of character design and license services, B. Duck became the "largest Chinese independent IP in the Chinese character intellectual property authorization market" based on revenue.
In the same year, B.Duck Semk Holdings International Limited (stock code: 02250. HK) was listed on the HKEX’s Main Board.