BE PLAYFUL

BE PLAYFUL

BE PLAYFUL

BE PLAYFUL

Company Profile

Company Profile

In 2005, B. Duck was born. B. Duck is a happy and adventurous duck with a love for travel. It adheres to the "BE PLAYFUL" concept of bringing happiness to everyone, which has also become the brand spirit of B. Duck. In the same year, B. Duck's first product, "Waterproof Radio" was launched, marking the beginning of its retail business.
 
In 2010, B. Duck began character licensing business. As of now, B.Duck has over 400 authorized products and over 40000 SKUs both domestically and internationally, with a total of over 100 themed mall events and an average of 1.2 million visitors per event, reaching a total of 240 million people in contact.
 
In 2022, with the strength of character design and license services, B. Duck became the "largest Chinese independent IP in the Chinese character intellectual property authorization market" based on revenue.
 
In the same year, B.Duck Semk Holdings International Limited (stock code: 02250. HK) was listed on the HKEX’s Main Board.
 

Co-Branding

On the occasion of the Spring Festival, B. Duck and Chen Fenwan, the "post-90s top Paper Cuttings artist", jointly created the project "Good Luck Duck Prophet". Chen Fenwan's bold and strong Paper Cuttings features collide with the classic image of L

B. Duck Little Yellow Duck x Chen Fen Wan: Good Luck Duck Prophet, Unlocking New Gameplay of "I

B. Duck has partnered with the well-known Chinese new-style tea brand "Nayuki Tea" to launch a themed duck poop flavored treasure tea drink. In this collaboration, B. Duck transformed into the Duck Hero, vividly portraying the playful tea story of "Two

B. Duck, the little yellow duck, once again crosses boundaries and plays new tricks, collaborating w

B. Duck and NetEase's competitive mobile game "Identity V" have launched a cross-border collaboration, with Little Yellow Duck breaking into the Olitis Manor, breaking B. Duck's usual cute and adorable image. This collaboration not only includes onli

B. Duck, Little Yellow Duck, and "Identity V" are jointly launched with dual IPs to create

With the gradual rise of the post-90s market, consumer entities are also quietly changing, and the new generation of young people has become the main force of consumption. The young market contains enormous potential. Therefore, in order to better enter t

B. Duck Little Yellow Duck X and Peace Elite Cross Border Collaboration, Breaking through Boundaries

Character Licensing