B. Duck Little Yellow Duck x Chen Fen Wan: Good Luck Duck Prophet, Unlocking New Gameplay of "I
On January 6, the joint project of Chinese original IP B. Duck and post-90s Paper Cuttings artist Chen Fenwan was officially launched. On the occasion of the New Year, B. Duck Little Yellow Duck and Chen Fenwan created Paper Cuttings with the theme of "Good Luck Duck Prophet", and derived a series of theme products. This event is a fusion of trendy original design and traditional art and culture, also known as B Duck, as a national IP, is an important exploration of diversification.
Based on tradition, diversify the image
There is an ancient poem called 'Spring River Water Warm Duck Prophet'. Ducks are one of the symbols of auspiciousness and good luck in ancient times. The theme of this joint collaboration, 'Good Luck Duck Prophet', comes from this.
Chinese original IP B. Duck changed the popular classic yellow visual impression, and incorporated the duck head image with great national degree into Paper Cuttings art creation. The ingenious combination of the image of Little Yellow Duck with Spring Festival and Paper Cuttings creates a new Chinese romance that breaks through the inherent impression.
Chen Fenwan, known by the media as the "post-90s top Paper Cuttings artist", often combines Chinese folk Paper Cuttings with contemporary art, taking "paper" as a concept exploration and creation. The Paper Cuttings works of the "Good Luck Duck Prophet" series created by Chen Fenwan this time are very avant-garde. They use color contrast Paper Cuttings cutouts, and integrate the representative elements with auspicious meanings in Chinese traditional culture, such as gourd, Ruyi, butterfly, and combination characters, to convey the good luck and blessings of the New Year to everyone.
B. Duck Little Yellow Duck x Chen Fenwan's official short film "Not Represented by Representative Works" uses a youthful collage style, with bright colors of pink and yellow colliding, giving the audience a refreshing feeling.
This short film is directed by Chen Fenwan and B Xu Xialin, the founder of the Duck brand, appeared together to focus on the memorable labels that both sides have in the public eye, and no single label can simply summarize them. 'Not being represented by representative works' is the attitude conveyed by this film to the outside world, and it is also B The important spiritual resonance between Duck and Chen Fenwan's cooperation.
Using products as carriers to bring art to life
Previously, B. Duck has collaborated with brands such as Palace Culture of the Forbidden City, "The Fifth Personality", "Peace Elite", Northeast Daban, Heytea, and Nayuki's tea to create multiple popular brand events, and its derivative peripheral products have also been deeply loved by young consumers.
This B Duck has abstracted the "Good Luck Duck Prophet" series of graphic elements from Chen Fenwan's works, and with the support of an original design team, has extended them into diverse flat and 3D designs. At the same time, it has collaborated with high-quality authorized merchants such as Chow Tai Fook and Shiba Paper to develop over 30 SKUs of derivative products, covering home, cultural and creative, trendy, outdoor and other fields, to meet the needs of different circles of people. Traditional art has never been just a towering presence collected in museums, and derivative products can become carriers that integrate art into people's daily lives.
In addition, the joint theme offline flash mob event will land in Shenzhen Coastal City in mid January 2023. At that time, B. Duck will join hands with Shenzhen Coastal City to create an experience space of "traditional festivals+contemporary art", take Paper Cuttings as a carrier of cultural symbols, and combine the courtyard structure with oriental aesthetic characteristics to bring art installations full of vitality and imagination, and this flash will also become B Duck's first attempt at new Chinese art in public spaces.
On the occasion of the 2023 Chinese New Year, B. Duck and Chen Fenwan bring you a trendy and interesting experience, popularizing tradition and integrating art into life. We hope to explore more creativity and possibilities in the process of inheriting and promoting our own traditional art in the future.
Based on tradition, diversify the image
There is an ancient poem called 'Spring River Water Warm Duck Prophet'. Ducks are one of the symbols of auspiciousness and good luck in ancient times. The theme of this joint collaboration, 'Good Luck Duck Prophet', comes from this.
Chinese original IP B. Duck changed the popular classic yellow visual impression, and incorporated the duck head image with great national degree into Paper Cuttings art creation. The ingenious combination of the image of Little Yellow Duck with Spring Festival and Paper Cuttings creates a new Chinese romance that breaks through the inherent impression.
Chen Fenwan, known by the media as the "post-90s top Paper Cuttings artist", often combines Chinese folk Paper Cuttings with contemporary art, taking "paper" as a concept exploration and creation. The Paper Cuttings works of the "Good Luck Duck Prophet" series created by Chen Fenwan this time are very avant-garde. They use color contrast Paper Cuttings cutouts, and integrate the representative elements with auspicious meanings in Chinese traditional culture, such as gourd, Ruyi, butterfly, and combination characters, to convey the good luck and blessings of the New Year to everyone.
B. Duck Little Yellow Duck x Chen Fenwan's official short film "Not Represented by Representative Works" uses a youthful collage style, with bright colors of pink and yellow colliding, giving the audience a refreshing feeling.
This short film is directed by Chen Fenwan and B Xu Xialin, the founder of the Duck brand, appeared together to focus on the memorable labels that both sides have in the public eye, and no single label can simply summarize them. 'Not being represented by representative works' is the attitude conveyed by this film to the outside world, and it is also B The important spiritual resonance between Duck and Chen Fenwan's cooperation.
Using products as carriers to bring art to life
Previously, B. Duck has collaborated with brands such as Palace Culture of the Forbidden City, "The Fifth Personality", "Peace Elite", Northeast Daban, Heytea, and Nayuki's tea to create multiple popular brand events, and its derivative peripheral products have also been deeply loved by young consumers.
This B Duck has abstracted the "Good Luck Duck Prophet" series of graphic elements from Chen Fenwan's works, and with the support of an original design team, has extended them into diverse flat and 3D designs. At the same time, it has collaborated with high-quality authorized merchants such as Chow Tai Fook and Shiba Paper to develop over 30 SKUs of derivative products, covering home, cultural and creative, trendy, outdoor and other fields, to meet the needs of different circles of people. Traditional art has never been just a towering presence collected in museums, and derivative products can become carriers that integrate art into people's daily lives.
In addition, the joint theme offline flash mob event will land in Shenzhen Coastal City in mid January 2023. At that time, B. Duck will join hands with Shenzhen Coastal City to create an experience space of "traditional festivals+contemporary art", take Paper Cuttings as a carrier of cultural symbols, and combine the courtyard structure with oriental aesthetic characteristics to bring art installations full of vitality and imagination, and this flash will also become B Duck's first attempt at new Chinese art in public spaces.
On the occasion of the 2023 Chinese New Year, B. Duck and Chen Fenwan bring you a trendy and interesting experience, popularizing tradition and integrating art into life. We hope to explore more creativity and possibilities in the process of inheriting and promoting our own traditional art in the future.