B. Duck Little Yellow Duck X and Peace Elite Cross Border Collaboration, Breaking through Boundaries
With the gradual rise of the post-90s market, consumer entities are also quietly changing, and the new generation of young people has become the main force of consumption. The young market contains enormous potential. Therefore, in order to better enter the young market, many brands have played cross-border collaborations, bringing different new experiences to young consumers through various gameplay, and breaking the dimensional wall of cooperation has also brought surprising effects. B. As a domestic original IP, Duck has collaborated with Happy Valley, Peace Elite, and Palace Museum Culture to explore more possibilities for brand development and firmly occupy a place in the young market.
As a Chinese original national IP brand, B. Duck Little Yellow Duck adheres to the principle of; Be Playful” Brand spirit, actively exploring different cultural circles, and boldly embracing the trend culture of Generation Z, by breaking through boundaries and cooperating with leading brands in different fields, meeting the personalized needs of modern young consumers, bringing new surprises to consumers, and also allowing B The Duck IP brand has always maintained vitality!
In 2020, B. Duck had a deep collaboration with "Peace Elite". Soft and cute B Duck, the little yellow duck, appeared in the game "Peace Elite", bringing fun gameplay to players and adding a soft and cute atmosphere to the game. At the same time, wearing a headband; Third level Head”, Waving a frying pan and riding a motorcycle, the image of the little yellow duck has also broken through the dimensional wall and become a derivative peripheral product, allowing fans from both sides to truly feel this surprise.
Moreover, the cross-border collaboration between B. Duck and "Peace Elite" once topped the top ten trending topics on Weibo, gaining over 300 million exposures. This cross-border linkage enables joint products to break through the inherent circle, penetrate from real life to game scenes, and accurately reach the core players of the game and the fan audience covered by the IP in the most direct way.
B. Duck hopes to collaborate with the game "Peace Elite" in a cross-border manner that aligns with the brand spirit, to achieve high-quality collaboration and deepen the field of game content. This will bring surprises and personalized experiences to fans from both sides, while also showcasing the charm of Chinese original IP brands to more people. Let's work together on B What surprises will Duck bring us?