Our character licensing business can be broadly divided into five main service types, namely (i) Merchandise Licensing, (ii) Location-based Entertainment (LBE) Licensing, (iii) Promotion Licensing, (iv) Content and Media Licensing, and (v) Design Consultation. To learn more about our brand, please refer to the brand story.
We engage various domestic OEM suppliers to outsource the production of our products and procure products from the licensees of our merchandise licensing service.
In 2015, we first started operating our flagship store on Tmall, which has become one of our key channels to attract new fans. Following our success in the opening of such flagship store, we subsequently expanded onto other e-commerce platforms and reached a total of 11 platforms, such as JD.com, VIP.com and HKTVmall, to offer our products and allow customers to pay online with our products directly shipped to the customers.
Perfetti Van Melle S.P.A. (PVM) is one of the world's largest confectionery manufacturers.
In 2011, B.Duck became the general authorized agent of PVM in China, which started the expansion of the licensing business of PVM's brands, including Chupa Chups, Mentos, Alpenliebe and BigBabol.
As the domestic general agent of PVM, B.uck authorized team provides a series of docking services for PVM brand from consulting to project implementation through the original authorized resources and offline exhibition promotion channels. The business scope covers shoes and clothing, makeup and personal care, 3C electronic products, offline beauty exhibition, etc.
