IP Agent Licensing Business

IP Agent Licensing Business

Perfetti Van Melle S.P.A. (PVM) is one of the world's largest confectionery manufacturers.

In 2011, B.Duck became the general authorized agent of PVM in China, which started the expansion of the licensing business of PVM's brands, including Chupa Chups, Mentos, Alpenliebe and BigBabol.

As the domestic general agent of PVM, B.uck authorized team provides a series of docking services for PVM brand from consulting to project implementation through the original authorized resources and offline exhibition promotion channels. The business scope covers shoes and clothing, makeup and personal care, 3C electronic products, offline beauty exhibition, etc.

Chupa Chups

  • The Chupa Chups lollipop started in Barcelona, Spain, in the 1950s. By the world famous surrealist painter Dali for its design of the daisy-like logo, the classic image is still used today.
  • Under the authorization of B.Duck, Zhenbaozhu has collaborated with brands such as Taiping Bird, Ledin, 361, Ozlana, Casio, Xiao Aoting, etc. to launch fashionable products that are well-loved by consumers.
Chupa Chups
Mentos

Mentos

  • Mentos was developed in 1932 by two foreign brothers during their travels in Poland. It is renowned in more than 100 countries worldwide for its unique crispy outer layer and soft inner texture, as well as its pearl-like appearance, making it a candy brand loved by young people around the world.
  • With the authorization and agency services provided by B.Duck, Mentos has collaborated with Anta to launch products that showcase a younger and more playful brand image to consumers.
Mentos

BigBabol

  • In 1994, BigBabol bubble gum was successfully launched in China. While constantly innovating in flavor and appearance, BigBabol also designed various funny and cute BigBabol elves, enriching the childhood of generations of children with colorful experiences.
BigBabol
Alpenliebe

Alpenliebe

  • Alpenliebe means "Love in the Alps", with the hope of becoming a candy that brings love to people. This concept is still continued in the Chinese market, where consumers not only taste the sweetness of Alpenliebe but also savor the sweetness and romance of life.