Our character licensing business can be broadly divided into five main service types, namely (i) Merchandise Licensing, (ii) Location-based Entertainment (LBE) Licensing, (iii) Promotion Licensing, (iv) Content and Media Licensing, and (v) Design Consultation.
For more information about the B.Duck brand, please refer to Brand Story
The main source of our revenue and earnings is merchandise licensing. We license our own and Licensed Characters’ IP rights for use on third-party products in a diverse range of consumer product categories, the most significant of which are broadly divided into six major categories.
LBE is an emerging consumer product category. We focus on developing LBE in the form of:
There was one amusement park with B.Duck-themed park areas which was opened in 2020 in Nanjing in collaboration with Nanjing Overseas Chinese Town.
Moreover, we have signed a contract with Nanjing Dream Union Entertainment Co. Ltd.* (南京寶橙文化娛樂發展有限公司), a PRC indoor playground developer, for the cooperation in opening 15 indoor entertainment centres, which comprise B.Duck-themed children’s playground, retail store and restaurant, in the PRC. There are six indoor entertainment centres which have commenced operation in Changsha, Sanya and Nanjing, etc. There are more centres which are planned to commerce operation in Qingdao, Chengdu and Hangzhou.
We are also developing our catering capabilities which involve the opening of restaurants, concept stores and cafes, hotels and resorts, other recreational and catering facilities, etc. There are multiple Buffy-featured Canton Dim Sum restaurants in various cities in China, such as Beijing, Shanghai, Suzhou and Chongqing, etc.
Events, including exhibitions, trade shows, live shows, etc., in which we were primarily involved were mainly held in shopping malls in China and China Hong Kong. For example, in the Spring Festival of 2023, B.Duck held a pop-up event in Shenzhen Coastal City in collaboration with renowned paper-cut artist Chen Fenwan. By integrating representative elements from traditional Chinese culture, they provided an immersive experience of "New Chinese Romance" to everyone.
We license our character IP rights for use on third-party promotional and marketing gifts and promotional items in diverse gift categories from basic gift and premium, ordinary corporate gift to designer gift.
The gift categories we offer include apparel and accessories, toys, home lifestyle and living, and consumer electronics specific to customers’ promotional campaign needs.
We have also expanded into retail and membership bonus point gift redemption for qualified merchants who look for credit card gift redemption, welcome gift, staff loyalty programme, VIP gift, membership bonus point programme, etc.
In anticipation of the rising digital content and media trend, we have extended into content and media licensing business by licensing our character IP rights from offline content, such as children’s books and credit cards, to different digital entertainment and media formats, such as emotion stickers, mobile games, etc.
For example, we cooperated with China Everbright Bank, to issue a B.Duck-featured credit card. We also used our B.Duck Family Characters to create and design paid emotion stickers on popular messaging platforms such as LINE and KakaoTalk.
As one of the popular original IPs in China, B. Duck Little Yellow Duck shoulders the mission of "going global" and aims to let the world experience the charm and vitality of China's high-quality original IPs.
In 2018, B. Duck Little Yellow Duck and his sister Buffy landed at the famous tourist attraction Nanshan Park in Seoul, South Korea. The site also features a 2-meter high B. Duck Little Yellow Duck doll and the world's first B. Duck Little Yellow Duck Love Lock Net.
In the same year, B. Duck duckling made its debut on the streets of Chile and participated in the Paris Park 2018 held in Santiago, Chile, bringing joy and fun to the Chilean people.
In August of the same year, B. Duck came to Mexico again and brought photography art to the local people. At the Mumedi Museum of Art in Mexico City, a series of beautiful photos of B. Duck during his travels to Mexico are displayed, showcasing the wonderful journey of B. Duck in Mexico for duck fans.
Design consultation services are our core business activities supported by a team of creative professionals, including designers and artists, in cooperation with our licensing, sales and marketing personnel. We have an established character and product design process to assist in the development of a wide diversity of merchandise and content on multi-channels specific to various consumer sectors primarily in China, China Hong Kong, southeast Asian countries and other strategic markets. Once we licensed our character IP rights to licensees, we jointly develop products and content with licensees by generating tailor-made style guides specific to their requirements.